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Hikoki Power Tools Direct - About Us

At Hikoki Power Tools Direct, our journey in the world of power tools has been driven by a passion for excellence. As your preferred Hikoki Power Tools dealer, we specialize in all things Hikoki power tools. If you can't find it online, rest assured that we have the expertise to source everything Hikoki Power Tools.

Our story traces its origins back over three decades, marked by a dedication to providing quality tools and outstanding service. Founded by Alan Archer, we initially began as a modest plumbing wholesale company known as Select International.

Fast forward 15 years, and the vision expanded with the arrival of Reid Archer, leading to the birth of Trade Counter DIrect & Hikoki Power Tools Direct. 

Located in the picturesque Paignton Devon, our compact yet dynamic team, under the leadership of Reid Archer, remains committed to delivering top-tier service. Quality and reliability are paramount to us, and we strive to meet the unique needs of tradespeople.

Understanding the specific requirements of tradespeople, we've developed a range of flexible finance options, including Klarna and PayPal's pay-in-3, ensuring that you can manage your purchases according to your preferences. 

In 2022, we achieved a significant milestone by joining forces with our sister company SPI to establish Select Trade Brands. This unified entity encompasses Trade Counter Direct, alongside our wholesale business SPI, and several subsidiary websites, including Hikoki Power Tools Direct,, Meter Boxes Now,, and

At Hikoki Power Tools Direct, we are multifaceted, yet our core values remain unwavering. We are dedicated to representing Hikoki Power Tools, delivering exceptional service, embracing cutting-edge technology, and ensuring that every interaction is enjoyable.

We extend our heartfelt gratitude for choosing Hikoki Power Tools Direct. We are excited to continue serving you with the finest tools and services the industry has to offer.

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